We believe the products you use for your pet are an essential foundation for their lives, providing the basis for better behavior and better health. Our goal is to join pet to person, and help educate owners to form a lasting, meaningful connection with their pets.
Through innovation we strive to lessen the environmental impact and contribute to the well-being of people and pets. Finding alternative materials for our products, such as soy-based foam rather than regular petroleum-based, reduces the toxic emissions in our atmosphere and makes them safer to use. We understand the climb to sustainability is a gradual process, and we aim to take one step at a time towards a better world for pets, people and our planet.
For good or bad, our world revolves around economy, which is built on businesses. So wouldn’t businesses be best suited to help drive positive change? We think so. Ultimately, it’s about doing what’s right. These core principles drive everything we do:
Everyone wins. That’s what we strive for. We believe that everyone who is impacted by the decisions we make should benefit. That includes our employees, customers, suppliers, Mother Nature, and any other stakeholder. We seek to consider everyone with every decision we make, whether it be product development, sales, or operations related.
Give back. It feels good to help those in need, doesn’t it? Well, its deeper than that. We believe giving benefits the greater whole, which benefits you, which in turn benefits the greater whole. Its a beautiful cycle and we want to keep it going. In fact, we believe that as a business, it is our duty to help drive positive change.
Innovate. In everything we do. That means continually challenging the status quo and re-thinking the standards for how we do business.